Lakai Footwear

Branding / Creative Direction

I joined Lakai Footwear in 1999 when it was just an idea & a name.

I have had the honor and privilege of being involved from inception and helped
guide and grow the brand into a global force with an impeccable reputation and
loyal customer base.

My Role: Providing creative vision and leadership for over two and a half decades.
Managing  and directing internal and external design, apparel and photography teams. 
Staying nimble, hands on, and passionate every step of the way.

Here are a few slides that explain and showcase my involvement: